KinetixSEO crawl study
Article and FAQPage structured data among public B2B SaaS homepages
5% of the 44 public B2B SaaS homepages publish Article or FAQPage structured data on the page itself.
Measured · n = 44 · cohort: public B2B SaaS homepages
Across the web: 46% of the websites we scanned carry JSON-LD structured data on their homepage (n = 6,586, November 2026). That figure comes from our research sweep, which scans the homepages of a random draw of public websites with its own method, so it is a comparison, not this group measured twice. See How Many Websites Use JSON-LD Structured Data?.
The numbers
2 of 44 (4.5%)
- Publish Article or FAQPage JSON-LD
- 2
- No Article or FAQPage JSON-LD
- 42
- Sites observed (sample size)
- 44
- Listed but unreachable on the day (excluded)
- 1 of 45
The headline rounds to a whole percent (5%); the exact share is 4.5% of the observed sample.
Methodology
How this was measured
Fetched each of the 44 public B2B SaaS homepages and counted the pages whose JSON-LD declares an Article (or sub-type) or FAQPage node.
One observation: Whether the page's own JSON-LD declares an Article (or sub-type) or FAQPage node.
How the cohort was chosen:The same hand-curated cohort as saas-homepages-ai-crawler-block.txt (2026-09-04), reused deliberately so the two figures describe the same set of sites and can be quoted side by side.
Check your own site: the free Structured Data Validator reads the JSON-LD on one of your pages and checks each node.
Every request was a single polite fetch per site with a short timeout and no retries. Only aggregate counts are published — no per-site result.
Limitations
What this figure does not tell you
- The cohort is a named list, not a random sample of the web. The share describes these sites, not every site.
- It is one measurement on the date shown. Any site can change its setup the next day.
- 1 of the 45 listed URLs could not be reached or read on the day and were left out of the sample rather than counted either way.
- Only JSON-LD present in the served HTML was read. Markup injected later by JavaScript, or written as Microdata or RDFa, is not counted, so the share is a lower bound.
How to cite
Use this data
KinetixSEO (2026). Article and FAQPage structured data among public B2B SaaS homepages [Data set]. KinetixSEO crawl study, measured 6 October 2026, n = 44. https://kinetixseo.com/learn/studies/saas-homepages-structured-data
Published under a CC BY 4.0 license: free to reuse with attribution. Download the aggregate results as CSV (every published run of this study).
Every published run
Run history
| Measured | Publish Article or FAQPage JSON-LD | Share | Sample size | Unreachable |
|---|---|---|---|---|
| 2 | 4.5% | n = 44 | 1 of 45 | |
| 2 | 4.5% | n = 44 | 1 of 45 |
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