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SEO and AI search guides
Practical, evidence-led SEO and GEO guides covering technical SEO, AI search visibility, content strategy, and local SEO from the team building the checker.
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- GEO & AI Search
SEO MCP: Letting AI Assistants Query Your SEO Data
An SEO MCP server lets an AI assistant query crawl, ranking, and audit data directly through a defined protocol instead of a human exporting a dashboard.
September 4, 2026 · updated October 6, 2026 - GEO & AI Search
GEO Agency vs. DIY: An Honest Cost and Capability Comparison
The honest answer to "GEO agency or software" depends on whether your bottleneck is diagnosis or labor, not on which one is universally better.
September 3, 2026 - GEO & AI Search
GEO Ranking: Why There's No Position Number in AI Search
There's no position number in GEO ranking — here's what citation frequency and share of voice measure instead, and how to test it yourself.
September 3, 2026 · updated September 13, 2026 - GEO & AI Search
AEO vs SEO: What Actually Changes and What Doesn't
AEO vs SEO comes down to one difference: AEO targets a directly extracted answer, while SEO targets a ranked position on the results page.
September 2, 2026 - GEO & AI Search
AI Selection Rate: A Sharper Metric Than Mentions
AI selection rate is the percentage of times an AI engine actually recommends a brand out of all the times it was a plausible candidate.
August 14, 2026 · updated October 23, 2026 - GEO & AI Search
Citation Sentiment in AI Search: Why a Mention Isn't a Win
A citation count going up in your AI-visibility dashboard tells you a brand name appeared — it says nothing about how the answer treated it.
August 14, 2026 · updated October 23, 2026 - GEO & AI Search
LLM SEO: What It Means and How It Differs from Classic SEO
LLM SEO means structuring content so large language models retrieve, cite, or recommend it when generating answers, not to rank a blue link.
August 14, 2026 · updated November 7, 2026 - GEO & AI Search
Why Is My Brand Not Showing Up in ChatGPT?
Your brand is probably missing from ChatGPT because of one of four fixable problems, checked in order: crawlers, indexing, content, authority.
August 14, 2026 · updated October 23, 2026 - GEO & AI Search
Answer Engine Optimization (AEO): What It Really Means
Answer engine optimization (AEO) structures content to be pulled out as a direct, standalone answer by a snippet, assistant, or AI chat interface.
August 14, 2026 · updated November 7, 2026 - GEO & AI Search
AI Search Optimization: The Umbrella Term Explained
AI search optimization is the broad, umbrella term for making content visible inside AI-driven search tools like AI Overviews, ChatGPT and Perplexity.
August 14, 2026 · updated November 7, 2026 - GEO & AI Search
Can ChatGPT Crawl My Website? How to Check and Fix It
Learn how to check if ChatGPT can crawl your site, spot robots.txt and CDN blocks, and fix the most common causes of accidental AI crawler blocking.
August 14, 2026 - GEO & AI Search
Brand Visibility Score: What It Means in AI Search
A brand visibility score is the percentage of relevant prompts across AI engines where a brand gets cited, mentioned, or recommended at all.
August 14, 2026 · updated October 23, 2026 - GEO & AI Search
Does Robots.txt Block AI Crawlers? A Technical Guide
Yes — robots.txt can block AI crawlers, but only if you address them by their specific user-agent token, like GPTBot or ClaudeBot.
August 11, 2026 · updated October 23, 2026 - GEO & AI Search
What Is llms.txt? The Emerging AI Content Standard
llms.txt is a proposed markdown file at a site's root giving AI systems a curated summary of its key pages — not an official standard.
August 11, 2026 · updated October 23, 2026 - Technical SEO
Structured Data SEO Guide: JSON-LD That Works
Structured data gives search engines and AI systems a direct description of a page instead of forcing them to infer meaning from text.
August 11, 2026 · updated October 23, 2026 - GEO & AI Search
AI Visibility Tracking: What It Is and Why It's Noisy
AI visibility tracking means running a fixed prompt set against AI engines on a schedule to read brand mentions as a trend, not a score.
August 11, 2026 · updated October 23, 2026 - GEO & AI Search
AI Citation Tracking: How It Actually Works
AI citation tracking systematically queries LLMs with fixed prompts to check whether a brand or domain shows up in the response.
August 11, 2026 · updated October 23, 2026 - GEO & AI Search
How to Get Cited by ChatGPT: A Practical Guide
Getting cited by ChatGPT means making a page easy for an AI system to extract, trust, and quote — there's no single switch that guarantees it.
August 11, 2026 · updated October 23, 2026 - Local SEO
Local SEO Checklist for Multi-Location Businesses
A local SEO checklist for multi-location businesses has to solve problems single-location businesses never face at scale.
August 11, 2026 · updated September 20, 2026 - Content SEO
Content Gap Analysis: A Practical Walkthrough
Content gap analysis compares your site's topical coverage against ranking competitors to find keywords and subtopics they cover that you don't.
August 11, 2026 · updated September 20, 2026 - GEO & AI Search
AI Share of Voice: How to Measure It vs. Competitors
AI share of voice is the percentage of brand citations you get versus competitors when a fixed prompt set runs across ChatGPT, Perplexity, and Gemini.
August 9, 2026 · updated October 1, 2026 - Local SEO
Google Business Profile Optimization: The Complete Guide
Google Business Profile optimization means configuring every editable field so Google can match your business to local searches and rank it.
August 9, 2026 · updated September 18, 2026 - SEO Basics
On-Page SEO Checklist: 6 Steps to Fix Any Page
This on-page SEO checklist covers title tags, meta descriptions, headers, alt text, internal links, and URLs — in the order to check them today.
August 9, 2026 · updated September 15, 2026 - Content SEO
E-E-A-T explained
E-E-A-T SEO is shorthand for Experience, Expertise, Authoritativeness, and Trust — four qualities from Google's rater guidelines, not a ranking score.
August 9, 2026 · updated October 23, 2026