KinetixSEO research sweep · November 2026
How Many Sites Skip Privacy, Contact or About?
68% of the homepages we scanned do not link all three of a privacy policy, a contact page and an about page.
The other 32% link all three.
Based on 6,587 homepages of public websites (Tranco ranks 1,000 to 100,000, drawn at random), scanned 5 to 12 November 2026. See the full edition.
68% of 6,587 sites
What it means
Why this number matters
A privacy policy, a contact page and an about page are the three pages that tell a visitor, a search engine and an AI model who runs a site and how to reach them.
Google's quality rater guidelines ask who is responsible for a site and how to contact them. A homepage that links none of the three leaves that question open.
Check your own site: the free Trust Signals Checker checks whether a page of yours links a privacy policy, contact and about page, with the other trust signals.
Methodology
How this was measured
Scanned the homepage of each site in KinetixSEO's research sweep, a seeded random draw of public sites, between Nov 5, 2026 and Nov 12, 2026 with one unchanged version of the scanner, and counted the 6587 distinct sites on which the "Missing trust pages" check could run. A site counts once however often it was scanned, and counts as affected if any of its scans showed the issue. Only links on the homepage itself are read. A site that links its privacy policy, contact page or about page only from inner pages counts as missing it.
The draw, its seed and the scanner version are public on the edition page, so anyone can redraw the same sites. Only aggregate counts are published — no per-site result.
Every edition
Edition history
Each edition is a new random draw of sites, so a change between editions is partly sampling noise.
| Edition | Share | Sample size |
|---|---|---|
| November 2026 | 68% | n = 6,587 |
| October 2026 | 67% | n = 3,028 |
| October 2026 | 68% | n = 332 |
How to cite
Use this data
KinetixSEO (2026). How Many Sites Skip Privacy, Contact or About [Data set]. KinetixSEO research sweep, edition of November 2026, n = 6587. https://kinetixseo.com/learn/statistics/how-many-websites-lack-trust-pages
Published under a CC BY 4.0 license: free to reuse with attribution. Download the edition's aggregate results as CSV or JSON .
More website statistics
- How Many Websites Have an llms.txt File? — 18% of the websites we scanned publish an llms.txt file.
- How Many Websites Block AI Crawlers? — At least 14% of the websites we scanned block at least one AI crawler in robots.txt.
- How Many Websites Use JSON-LD Structured Data? — 46% of the websites we scanned carry JSON-LD structured data on their homepage.
- How Many Websites Lack a Meta Description? — 22% of the websites we scanned have no meta description on their homepage.
- How Many Websites Have No XML Sitemap? — On 32% of the websites we scanned, no XML sitemap could be found.
- How Many Websites Miss Image Alt Text? — On 21% of the websites we scanned that show images on their homepage, at least one image has no alt text.
Learn more
Where does your own site land?
Run the same scan on your own homepage with a free SEO and GEO check. No signup.